Group project discussion Essay Example | Topics and Well Written Essays - 1000 words

Group project discussion - Essay Examplef the applications can be applied to gain a competitive advantage in the commercialize and to reap higher profits through either constitute cutting or making higher revenues. Below, each of these applications is discussed along with its benefits and challenges of implementation.Customers are the main focus of SWU who they must treat with care, respect and value so that they harbour returning to buy home decorations. The aim of a CRM system is to deliver the companys services in such a way that it builds grace of God and customer loyalty. It is an interactive process that turns customer information into positive customer relationships. By offering the right product (or service), to the right customer, at the right place, at the right time through the right channel, to satisfy the customers need or desire customer loyalty, customer retention and customer positiveness can be built (Swift, 2001). Today the emphasis of marketing has shifted tow ards 1 to 1 marketing and thus CRM now caters to needs of the customers by giving them customized products and services. Deploying CRM parcel from well known vendors including Siebel, SAP and Oracle, even large organizations are reaping enormous profits. CRM has grown into a business need and SWU can gain more market share by implementing it to cater to its small customer base. (Turban et al., 2005)While CRM systems cater to the customer side, SCM is involved at maintaining healthy relationships with the companys suppliers and improving its affix side processes. Being a manufacturer of home decoration goods, SWU needs supplies and inventories of raw materials at the manufacturing times. Inventory management, costing, production and maintaining friendly relationships with the suppliers all comes under the playing area of SCM. However in a competitive world, only this is not enough. The company needs to collaborate and share its information with the suppliers making them business p artners to achieve the necessity integration required